Rocket Dog Rescue needed to grow their foster network. Their nonconventional attitude and edgy demeanor allowed us to grab some attention using a campaign with sass and sense of humor… which is where Give a $#!T was born.
The campaign had its debut at the Bay Area Pet Fair. It included print, guerilla, website design and social media. In addition to posters for bus shelters and walls, we created poop bags and post cards with messages about fostering. On the day of the Pet Fair, we placed pieces of fake poop around the fairgrounds with stickers on the bottom commending them for being the type of person to clean up another person’s mess. It also directed them to the Rocket Dog Rescue tent, where they traded their fake poop in for a poop shaped cookie and information on fostering from a RDR volunteer. We also created a Snapchat filter as part of our social media campaign.
The fair brought in over 22,000 people and our campaign contributed to the adoption of 1,080 pets! The Snapchat filter got 14,800 impressions, 590 swipes, and 366 uses. Our Facebook, Instagram and twitter posts also showed us people did, truly, “Give a S#!T” .
Conceptual App Store screens and banners ads for Hay Day, one of the top-ten-grossing games more than two years after its release. Each performance banner is engineered to fit all standard mobile applications worldwide.
Epsilon Agency’s brand refresh—design, copy, and the details in between—utilizes a component-based approach: bold typography, intriguing illustrations, quirky imagery, a strong dominant color palette, and simple linear and organic graphic elements with diagonal lines of force that play into patterns and textures. The entire system was optimized for cloud collaboration, leveraging only web fonts and lightweight file sizes. This rebrand was applied to all key pieces of external-facing content: the agency site, optimized PowerPoint decks and Google slides, employee business cards, poster collateral and more. And to keep everything tidy and easy to find, an internal Brand Share site was built, replete with style guides, templates, blank decks, and other tools for our hundreds of associates around the world to access and use. Since the rebrand, Epsilon Agency has watched net profits increase by 7MM.
>1MM downloads
2.5x Engagement for UGUIDE content on social media
Television is nothing like it used to be. With hundreds of channels—and hundreds of thousands of shows— today’s viewers are overwhelmed with options. But while AT&T’s subscriber base kept growing, the CRM budget to reduce customer churn was stagnant. How could we get better content to more people to get them more engaged with the product?
By evolving a recurring print piece into a digital one, we found a way to deliver rich original content directly to U-verse customers while increasing the audience. We built a robust editorial department and CMS that flowed content into the web, apps, email blasts and social media. This second-screen experience served up a wealth of one-of-a-kind celebrity interviews, interactive games and behind-thescenes exclusives, all about the shows subscribers were (or would soon be) passionate about.
The Uguide content is now also integrated into Uverse.com. The posts have exceeded the AT&T page benchmark for engagement rate by 41%.
MUFG ePayables is a best in class automated payment platform that enables fast and efficient supplier payments, increases days payables outstanding which lengthens days of cash on hand, offers rebates – and outputs data and insights that can be used to optimize operations.
We were tasked to develop a campaign that drives awareness and consideration of MUFG ePayables among the corporate Fortune 500 market.
On the heels of significant product improvements and commitment to using only naturally sourced colors and flavors, Sparkling Ice wanted a campaign that would not only stand out in the crowded marketplace, but truly reflect the brand and what it stands for.
We created an integrated campaign that cuts through all the noise and clutter of today’s beverage marketing. We stripped off all the frills and froufrou and instead focused on the product, while giving the brand a distinct, delightful, and authentic personality.
Since launch, Sparkling Ice now leads the category with record sales of $123.7 million for the 13-week period ending March 24, 2019, up 22.3% in volume from the same period in 2018. This equates to over $20M in sales growth in the period.
The Yellow Bike mission is to give those underserved in the community access to bikes and bike resources. I helped the non-profit build a identity design, website, posters and promote events like bike swaps.
AWARDS
Gold Horizon Interactive Award, Mobile App: Education
Hermes Gold, Mobile App
Gold MarCom Award, Mobile App
Gold MarCom Award, Pro Bono
Largely unnoticed, phytoplankton are the microscopic heroes that produce half of the world’s oxygen and absorb much of its carbon dioxide. But how do we educate children about the downstream implications of their everyday actions on the ocean?
Phyto Heroes is a mobile game inside the Blue Trail's Oceanic Scales app. Through simple touch-and-learn activities, children could understand how their everyday actions, like turning off the lights, can affect carbon levels, pH balance and temperature, which must remain in a delicate balance for phytoplankton—and the ocean as a whole—to survive.
Thousands visited the portable art exhibit on both coasts and played the app. The mobile game and corresponding worksheets were taught in the San Francisco school system as a precursor to visiting the exhibit at the Randall Museum.
AWARDS
MarCom Awards – Platinum
NEDMA – Award for Creative Excellence
Wildlife populations are being decimated at a catastrophic rate. The San Diego Zoo Global Wildlife Conservancy needed to raise awareness and money to accomplish more in their fight against extinction.
The Conservancy turned to our data to help tell their story. Our machine learning collected over 370,000 comments, revealing an alarming level of disappointment with conservation efforts. Then we segmented our audiences on demographic, lifestyle, financial and transactional data and developed a content strategy that pivoted the messaging based on propensity to donate.
“Let’s Turn Things Around” was born—a campaign that visualized the contrasting sentiments from our research through the metaphor of the hourglass. The implied threat of extinction provided urgency, while the message of hope incentivized online sympathizers to make a difference by funding the Conservancy’s scientific research.
A true multi-channel effort, it included social, landing pages, banners, donation forms, welcome emails and a video. It raised 535% more money than prior campaigns
Broadscale marketing for Membership Rewards Program. Materials include landing page, banners, emails and print and digital brochure. This digital guide is a value-added reference for American Express cardmembers, showcasing the reward partners and introducing new features, benefits and relevant information. It currently goes to over 4 million card members.
AWARDS
Gold MarCom Award – Mobile App
Gold MarCom Award – Pro Bono
Sparkling Ice needed to increase use occasions amongst Sparkling Ice drinkers to drive sales. Our machine learning told us that sparkling water mixed with spirits was rapidly trending and identified Sparkling Ice as a key mixer, despite the lack of recipes readily available. To fill this need we concocted a library of recipes containing Sparkling Ice, then developed a cocktail configurator for voice assistants. By printing the invocation directly on the packaging, Sparkling Ice inspired mixologists the moment they pulled the bottle out of the fridge. Starting with the flavor you choose, the action/skill first lets you pick an ideal recipe based on the ingredients you have on hand, and then gives you step-by-step mixing instructions.
87M homes have a smart speaker and 50% use them for cooking in the kitchen. Pairing Sparkling Ice with alcohol and then pairing smart speakers with convenient recipes was a natural choice. To demonstrate the voice skill in action, Sparkling Ice influencer and racecar driver Leah Pritchett mixed cocktails via social media stories—just not while driving. And once the invocation was printed on the bottle, usage spiked up to 32x—a perfect recipe for success.
Magazine for the Hilton Maledives Resort & Spa on Rangali Island.
Rebranding SolutionSet, working with the principals of four recently merged companies to tell a cohesive and compelling agency story.Rebranding SolutionSet, working with the principals of four recently merged companies to tell a cohesive and compelling agency story.
Comprehensive identity system for Noren, a thermal management solutions company. Logo design, styleguide, stationary, website, banner and exhibition design.
Website design for Flexera, a computer software company.
